What is Local Search Strategy
Local SEO has become more popular in recent years largely thanks to the development of social media and search engine optimization. It has become imperative, therefore, for organizations to have an SEO team focused on them. In order to find a reputable local SEO agency for your business, you need to make your competitor(s) look good, too. That being said, many businesses will be skeptical leading up to see results from SEO. It can be intimidating for a new business owner to reach out to an agency because anything that doesn’t work will most likely be dismissed as not having a reasonable amount of upside. This is why it is imperative that you have a contact that handles questions regarding your business and writes one and only one document pertaining to everything you need to know to start the SEO process. One document, in this context, includes a brand strategy (brand platform, brand story), an SEO brief, a website audit, and an editorial calendar from the agency itself. Combined, they