Which is Better, Grey Hat SEO or White Hat SEO?
1. What is White Hat SEO? White Hat SEO is the practice of building high-quality, relevant websites to attract customers. White Hat SEO focuses on creating content that is not just appealing to users but also to search engines, which is why it's sometimes called search engine optimization. On the simplistic side. White Hat SEO can be thought of as content creation or keyword research that attracts links, naturally growing your brand online. On the more complex side... White Hat SEO is actually more like market research before a purchase, not engagement, and includes looking into sites outbound from your own, as well as analyzing sites outbound to yours. Landing pages are non-ideal examples in this sense, often without any real connection to the "price and features," your visitors are buying or wanting. To get this tone right, there's a number of things you need to know: Your analytics and strategy. (Yes, consider keyword targets as part of your analytics strategy, not